YOUR GOOGLE ANALYTICS DATA DISPLAYED IN CARTO

Businesses rely on Google Analytics (GA) data to understand buyer behaviour and understand where traffic to their website is coming from however, the location data attached to the buyer’s activity is often underutilised. 

In this webinar, NGIS’ subsidiary company, Liveli, partners with Google Cloud and Google Marketing Platform partner, Data Runs Deep and experiential business, Red Balloon to explore the spatial analyses businesses can perform on their GA data using BigQuery and CARTO. 

Watch the webinar here

Free CARTO Whitepaper download

CARTO surveyed over 200 business executives, data analysts, and business analysts, collected their responses, analysed the data, and are sharing their findings. CARTO's goals for the whitepaper were to understand:

• How crucial business leaders view LI with respect to the success of their companies
• The challenges that business executives and data practitioners see when it comes to adopting LI
• The most common and useful business applications of LI
• What successful businesses are doing to better prepare themselves for the rising importance of location data

Download now

CASE STUDY: MAPPING SPORTS DATA

Inside Edge has invested in CARTO to open up a new line of business for the company. Within a few years, this is expected to make up around one quarter of their revenue. CARTO has given them a new way to visualise client data and bring local context to each discussion they have with stakeholders around Australia.

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Case study: National planning with local context

The Australian Football League (AFL) Game Development Department aim is to grow community engagement annually by 3-4%. To help the decision makers allocate funding correctly across over 2,500 community clubs, the AFL invested in CARTO to communicate with each local authority what the needs in each area were using relevant and up to date data. 

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